Derby County Football Club and Unite the union have joined forces to launch a new ground-breaking partnership for the 2013/14 season.
The partnership deal will see Rams fans and the general public presented with the opportunity to join Unite wherever they work. As part of the partnership Unite has secured a pair of tickets for the first 150 members to sign up for selected DCFC home matches this season.
The county of Derby is already well represented by Unite with 30,000 members, part of the 107,000 members Unite has in the East Midlands in the public and private sectors covering every kind of job and at every level.
With Pride Park stadium welcoming in excess of 1 million visitors a year, and with an estimated 36,000 vehicles passing through Pride Park every day, the partnership will focus on utilising those numbers in order to bring awareness of the support that Unite the union has to offer.
The partnership will see Unite on the digital outdoor sites at Pride Park Stadium. Unite will also sponsor the ‘Latest Scores’ feature at half-time on a match day, shown on the stadium screen.
New members to Unite will have the chance of winning Rams signed prizes and for one lucky member the opportunity to win a box for 10 at the final home match of the 2013/14 season against Watford in April 2014.
Lisa Biesty, commercial director of Derby County Football Club said: "As a club we are delighted to welcome Unite as part of the family of commercial partners we work with. We are conscious of highlighting a wide spectrum of services and brands that we feel our audience can and will relate to. We look forward to working with Unite on building the partnership into the future."
Annmarie Kilcline, East Midlands regional secretary said: “This is an exciting opportunity to get a message to potentially 1 million people a year that Unite is here to help and there are loads of benefits to being part of Britain's biggest union.
"Derby County is part of the fabric of Derby and it has a fine record of backing working people. The Football club was at the forefront of the campaign to save the train maker Bombardier. We are really looking forward to working with Derby County on this new initiative."
Contact: Ciaran Naidoo on 07768 931 315
Notes to editors
To sign up, simply visit www.unitetheunion.org/introduce and enter DCFC as the reference.
Unite is Britain and Ireland's largest trade union with 1.4 million members working across all sectors of the economy. The general secretary is Len McCluskey.