Loss of 300 greeting card jobs in Bradford ‘a devastat...

Loss of 300 greeting card jobs in Bradford ‘a devastating blow’, says Unite

07 March 2014

The announcement that Hallmark UK will outsource all its greeting card production in Bradford by the end of 2014 with the loss of up to 300 jobs was described as ‘devastating’ by Unite, the country’s largest union, today (Friday 7 March).

Unite said that it will be holding talks later today with the management to discuss the job losses at the Dawson Lane site. The majority of the workforce will be affected by the company’s decision.

Hallmark said it will outsource greetings card manufacturing to suppliers in the UK and Far East. It will transfer the production of gift wrap to Hallmark US, with all changes expected to be complete by the end of 2014.

Unite regional officer Chris Daly said: “This is a truly devastating blow, not only for the workers at Hallmark, but also for the wider community. The 300 jobs that will be lost because of Hallmark’s decision to outsource manufacturing will leave a huge hole in terms of employment and the loss of incomes of those affected.

“It is enormously disappointing that yet another company has turned its back on UK manufacturing and UK workers. Unite will be meeting with the management later today to discuss the situation.  We will do our best to ameliorate the impact of these cuts.”

The company has said that Bradford will remain the home of Hallmark’s international division, with the design and headquarter functions staying at Bingley Road, Heaton. The distribution centre will remain at Dawson Lane and Hallmark will still use Bradford-based manufacturing suppliers.

This is the second hammer blow to the Yorkshire economy this week, as Kodak announced that its Leeds factory would close with the loss of 210 jobs by the middle of 2015.  


For further information please contact Chris Daly on 07879 605 902 and/or Unite senior communications officer Shaun Noble on 07768 693940

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Notes to editors

  • Unite is Britain and Ireland’s largest trade union with over 1.4 million members working across all sectors of the economy. The general secretary is Len McCluskey.