Critical to Unite’s strategy for growth are the activities of the Organising Department.
The Unite Organising Strategy seeks to put the Union on the front foot and represents a step change from the rear-guard mentality of the recent past. Strategic Sectoral Organising is the core function of Unite organising, often involving the organisation of groups of workers that are new to the union.
Another vital component of this strategy has been the launch of the redeveloped 100% campaign – 100% UNITE. Officially launched in November 2011, the campaign has involved building and developing industrial power where we already have exisiting bargaining agreements.
Finally, ‘leverage’ is deployed by the department on behalf of workers within critical industrial disputes. It usually involves making all interested parties aware of the treatment being endured by Unite members at the hands of a particular employer.
The National Organising Department spearheads the strategy for growth and drives the organising agenda forwards through our structure of Regional Organising teams.
Video produced by Frameworks